04Impact
What we can prove, and what we're building the proof for.
ADW is early. Rather than dress that up with numbers it has not earned, this page shows what is true today and the measurement the organisation is putting in place.
- One published figure
- Qualitative today
- Instrumented for next year
01Today
Where the evidence sits right now.
01
A room that fills
ADW's first happy hour for Black media and entertainment professionals reached 57 RSVPs, with registration closing ahead of the event because space was limited.
Community
02
People who come back
Members describe ADW in the language of return — the family they meet up with, the next event they are waiting on. Repeat attendance is the organisation's most honest metric.
Connection
03
Rooms across the business
ADW's gatherings have taken place across venues, workplaces and industry evenings, putting members in proximity to parts of the industry that are usually gatekept.
Industry access
57 RSVPs. Registration closed ahead of the date.
The only quantitative claim on this site
02The framework
What we start counting now.
These are the figures ADW should be capturing from the next event onward, so that a year from now this page carries real numbers rather than adjectives. Nothing below is a result — it is the instrument.
| Category | Metric | How it’s captured |
|---|---|---|
| Community | Total community members | Email list and LinkedIn group membership |
| New members per quarter | Signup timestamps from the website form | |
| Events | Events hosted per year | Event records held on this site |
| Attendance and RSVP conversion | RSVP platform exports against check-in | |
| Repeat attendance rate | Matching attendee records across events | |
| Connections | Introductions made | Post-event survey, one question |
| Professional development | Members reporting a career outcome | Annual member survey |
| Industry access | Organisations represented | Employer field at signup |
| Partnership | Partners and venues engaged | Partnership enquiry pipeline |
03Help us
Help us make the numbers bigger.
Every metric on this page moves faster with partners behind it.