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Concept — a design study for ADW Collective. Anything unconfirmed is labelled.

ADWC

05Partnership

Reach the room, not the impression.

ADW Collective convenes Black professionals across media and entertainment in person. For organisations trying to reach this community with credibility, that room is worth more than any campaign.

  • 57 RSVPs at the last event
  • 501(c)(3) nonprofit
  • No fixed packages

01Why it matters

What you’re actually buying into.

  • 01

    The audience is already assembled

    ADW's first happy hour for Black media and entertainment professionals drew 57 RSVPs. The community turns up.

  • 02

    It is a room, not a list

    These are in-person gatherings among people who work in the same industry. Attention is undivided in a way no feed can match.

  • 03

    The mission is specific

    Uniting, uplifting and empowering Black professionals in media and entertainment. Narrow enough to mean something, and to measure.

  • 04

    Independent by design

    ADW is a 501(c)(3) that operates independently of any single agency or employer, which makes it a neutral place for the industry to meet.

The audience is already assembled. It just has not been sponsored yet.

02Ways to work together

Four routes in.

ADW does not publish fixed packages or pricing. Every partnership is scoped in conversation, against what the organisation and the community both actually need.

  • 01

    Event partnership

    Back a gathering that reaches Black media and entertainment professionals in a room they chose to be in, rather than an audience bought at arm's length. Happy hours and mixers · Panels and fireside sessions · Seasonal and cultural moments

    Brands, agencies and media organisations

  • 02

    Venue and hosting

    Open a space and put your organisation in front of the community as a host rather than a logo. Office and studio space · Restaurant and bar buyouts · Screening and stage venues

    Studios, offices, restaurants and event spaces

  • 03

    Programming collaboration

    Co-build sessions with ADW that serve both memberships — the community ADW convenes and the people inside your organisation. Joint ERG events · Speaker and mentor exchange · Career and craft programming

    ERGs, industry bodies and talent teams

  • 04

    Financial support

    Fund the operating capacity that turns a growing volunteer-run community into a durable institution. Programme underwriting · General operating support · Multi-event commitments

    Foundations, corporate giving and individual donors

03Who this is for

Organisations already trying to reach this community.

  • Media agencies and holding companies
  • Brands and marketing teams
  • Studios, networks and streamers
  • DEI, belonging and talent leaders
  • Employee resource groups
  • Foundations and corporate giving
  • Venues and event spaces
  • Industry bodies and associations

ADW Collective is not sponsored by or affiliated with any public media agency.

04Start a conversation

Tell us what you have in mind.

A short note is enough. ADW will come back with what a partnership could look like for your organisation.

Routing destination to confirm